Digital transformation in agriculture

Advanced mobile solutions generate savings of up to HUF 10 million per year

Advanced mobile solutions monitoring the activities of agricultural machinery in real time enhance the efficiency of production and support precision farming, one of the most important fields of innovation in today’s agriculture. WayQuest, a satellite fleet tracking system developed in Hungary and used on more than 7,000 agricultural machines of 300 companies, communicates with servers through Telenor’s Hipernet mobile internet network.

Agricultural companies using Hungarian-developed WayQuest can save up to HUF 10 million per year. Digitally transformed agricultural machinery not only monitors the current location, fuel consumption and operational data of vehicles, but it also enables operators to identify uncultivated land and overlaps as well as lack of alignment between the selected workflow and technology parameters. The benefits of digital platforms include the smooth management of workflows out in the field, immediate access to digitally stored information, and simplified administration and analysis of farming activities that, in turn, lead to higher efficiency. As a result, agricultural businesses using digital solutions gain a competitive edge over their analogue peers.

Just like in other industries, digital technology cannot replace professional competence in agriculture either, but digital solutions can make the job of a competent farmer much easier. High-quality mobile internet access plays a key role in the practical implementation of such solutions.

“Upon developing our Hipernet network, we also need to consider the special needs of users and our business partners. Although currently 4G and 4G+ are the most cutting-edge mobile technology available to 99.5% of Hungary’s population, most agricultural machines can function also through 2G access. The next major step in development can be the mainstream adoption of 5G technology that may well be able to serve the mobile network needs of fully autonomous vehicles”, said Gábor Fülöp, Business Sales and Marketing Director of Telenor.

“Based on our experience to date, savings in fuel consumption account for about 30% of total savings. The rest of direct savings comes from workflow optimization through the precise monitoring of machine and labour utilisation and the resulting increase in the ratio of useful working time. This means an ROI already in the first year as the cost of WayQuest system implementation ranges between HUF 100,000 and 200,000 per machine while its cost of operation is only a few thousands of HUF per month. Some partners could even reduce the number of machines in use due to digitally organised workflows”, said István Mehlhoffer, Managing Director of ITineris Informatikai Kft.

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