Telenor customers tend to use mobile internet to send season’s greetings and make longer voice calls after the Christmas holidays - Mobile operator analyses festive Hipernet traffic

Telenor analysed the voice, SMS and mobile internet traffic generated on its Hipernet network in the festive period between 20 December 2019 and 2 January 2020.

The analysis has provided telling results. The number of voice calls and the average length of calls in the festive period didn’t change significantly compared to the year before. However, Telenor customers made the longest voice calls on average in the afternoon and evening hours of 26 December and 1 January. This increase in the average call time is probably due to the fact that they had more time for making long calls after the busiest holiday dates. 

In the festive period, New Year’s Eve saw the highest mobile internet traffic, breaking the previous year’s record. Continuing past years’ trend, online platforms including chat apps were the primary channel for sending season’s greetings and wishes, overtaking SMS as the main greeting platform. In line with the trend, mobile internet traffic was higher during the holidays than in the same period the year before. With the adoption of mobile internet, the role of SMS has been declining from year to year. Nevertheless, people still send an outstandingly high number of SMS messages to their loved ones on New Year’s Eve. In the first hour of the new year, Telenor customers sent more SMS messages than during the 24-hour period before. That is, despite the mainstream adoption of mobile internet, SMS is still an important tool for sending New Year’s greetings.  
In January, Telenor will continue to offer its HiperGroup (HiperCsoport) concept encouraging customers to create groups of friends and relatives to enjoy HUF0 minute rate for long calls within the group.