Children need to be taught how to use the internet responsibly to be safe online - Telenor creates playful e-learning material for Safer Internet Day of 11 February

The vast majority of parents (83%) are aware of the importance of online safety. About the same ratio of parents use features to restrict, control or ban children’s internet use as lead guided discussions with their children about this topic. These figures have been revealed by Ipsos’ recent KidComm (2019) syndicated survey. Nevertheless, children are still not safe in the online space. In response to this, Telenor has developed a playful e-learning material on online safety, said Balázs Koren, Telenor’s TudatosNet Expert.

Safer Internet Day is part of the Safer Internet Program (SIP) implemented jointly by the European Commission, the European Schoolnet and the International Association of Internet Hotlines. Safer Internet Day aims to make children, parents and teachers aware of the threats of internet use in a playful, informal and interactive way. In Hungary, SIP is coordinated by the International Children’s Safety Service.

“Children play games, watch YouTube videos and chat on their smart devices completely unaware that their data might be collected during these activities or they may fall victim to cyberbullying. Why should they be aware if they are never warned of these threats?” asks Balázs Koren, Telenor’s TudatosNet expert, responsible also for digital education. His experience shows that parents do want to take action and create a safe online environment for their children but they don’t have enough information available. This is also supported by Ipsos’ recent KidsComm survey showing that 40% of parents use features to control their children’s website visits and ban certain content for them.[1] The same ratio of parents aim to discuss the risks and threats with their children in a guided way. Although the ratio of parents who don’t care about this issue at all has been declining significantly, online threats are still not on the agenda in 22% of families.

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“Everybody expects parents to be in control but they need easy-to-access support for that. We should make this topic transparent for them and their children alike and enable them to initiate family discussions on online safety. Therefore, we’ve developed an online game for children, parents, students and teachers for this year’s Safer Internet Day”, says the expert introducing Telenor’s playful e-learning material available at The e-learning platform navigates players through the basics of online safety based on 13 topics. Telenor’s professional TudatosNet team addresses issues such as safety, digital footprint, personal data, threats, digital identity and critical thinking in a simple and easy-to-understand way.

“Providing our broadband mobile internet service to millions of households, we are committed to enabling children and parents to navigate safely in the digital space. Over the past 5 years, we helped more than 43,000 children acquire safe internet skills through our programs and we also want to support parents in guiding their children in safe internet use in a responsible way. You need playfulness and lots of discussions for that. This is what our new TudatosNet e-learning material can facilitate for children, parents, teachers, grandparents and all other stakeholders”, said Attila Mészáros, the mobile operator’s Corporate Communications Director, stressing Telenor’s responsibility.

[1] Following its first KidComm syndicated survey in 2016, Ipsos studied the media consumption and device usage habits of children aged 8 to 17 again in autumn 2019. In the survey, Ipsos conducted questionnaire-based interviews with 800 children and their parents to explore their lifestyle, interests and media consumption habits, with special focus on digital media, more specifically online and social media consumption.